Tips For Creating A Winning Sales Executive Resume

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June 21, 2011

Tips For Creating A Winning Sales Executive Resume

Filed under: Resume — admin @ 9:24 pm

Tips For Creating A Winning Sales Executive Resume

Article by Tim Houghten


With unemployment hitting record highs making your resume stand out is even more crucial then ever. Regardless of what position you are applying for, whether it is for director of operations or as an executive recruiter your resume is a sales tool that could close that six figure job. This even more true if you are applying for a sales executive job. As a sales executive, your resume is like a portfolio that showcases your sales talents. If you do not make the most of the sales opportunity of submitting a winning resume then how do you expect a potential employer to take you seriously as a qualified, knowledgeable and skilled sales person or manager.

For a hiring manager, qualified candidates for a sales executives job are expected to be up-to-date on current trends and the newest marketing tools. The presentation of your resume is your opportunity to demonstrate your knowledge and ensure you are on the shortlist of top applicants. This means not only using sales language but visual tools as well. Typically you will only have seconds if that to make an impression and make sure the rest of your resume is even viewed.

Video resumes are of course one of the latest trends being used by more and more 100k job search applicants. It is well worth investing the extra few minutes of your time to create an effective video resume even if it is just a short introduction to yourself and your abilities. If you really do not feel that you come across well on video yourself, then consider at least creating a short video presentation with a voice-over using stunning visuals without yourself in it. This will still catch a hiring manager’s attention and show them you are serious about getting this sales executive job.

Delivery of your resume is important for a sales executive job. There are several programs out there that will enable you to deliver your resume electronically looking like a color brochure with your video embedded. Whether you use a video or not, use of color and photos will also help you distinguish yourself, tailor your resume to the individual employer and can show them your have researched their operation.

As a professional sales person you know a long drawn out script can bore any potential client and have them glazed over, resulting in losing your momentum and a sale. The same goes for resumes. Even if it is good material too much information can have the reverse of your desired effect. Treat your 100k jobs applications like a sales pitch and system. Give them enough to be interested and want to know more, while providing enough detail. Recruiters and decision makers simply do not have the time and patience in most cases to read through resumes that are pages long. Make sure a potential employer can quickly get to the information and highlights they are looking for. One way to do this when applying for your six figure job is to provide links in your resume (if sending by email) that can instantly take an employer to the data they want and will make the best representation of your skills. Consider setting up a blog or short website that the links will take them to, which can feature your portfolio, photos and other demonstrations of your ability that support your experience for this sales executive job. Seeing that you have put this much effort (which in actual fact can normally be done with a few clicks with WordPress or Google’s Blogger) into to your application should definitely demand a position on top of the candidates pile.

When it comes to the actual text in your resume and in particular your previous sales experience for 100k jobs be sure to highlight facts that demonstrate your sales ability in seconds. Were you achieving a high 1-in-4 closing ratio, did you help improve sales week over week or did you increase sales by $ X for a billion dollar company?

Just as important is your follow up after submitting your resume. This is an area often overlooked when it comes to job career advice. Wise employers often will play games to see exactly how serious you are about the sales executive job. They may keep you waiting and see which applicants follow up the hardest. While you should impress them on the how diligent you are and would like to work with their company, do not come off desperate (even if you are). Remember assuming the sale and playing hard to get are two of the best tools in your sales arsenal. Use them wisely.

About the Author

Tim Houghten has been a business owner, HR specialist and executive recruiter for over ten years and now as a consultant and freelancer writer he writes for The Career Advice Column where executives come for job search advice and to find the best sources for 0k plus jobs.

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One Response to “Tips For Creating A Winning Sales Executive Resume”

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